Helen brings over 20 years of accounting and financial management experience in China to her role. She currently leads SBA Stone Forest’s Shenzhen branch and oversees a team dedicated to serving foreign clients. Additionally, Helen serves as a CFO and financial & HR consultant for multiple businesses, accumulating over 10 years of experience in these capacities.
Her passion lies in helping small and medium-sized companies grow through operational process improvements, effective human resource management, superior reporting, and enhanced internal controls. Her professional experience has spanned various industries including finance, retail, F&B, IT, trading, and manufacturing. Furthermore, her prior experience as a small business owner enables her to effectively bridge the gap between accounting and business ownership.
Before joining SBA Stone Forest, Helen served as the financial manager at GE financial group, where she was responsible for monitoring and reporting in the financial area. She successfully led ERP enhancements, including the implemention of new budgeting and financial modules that significantly improved organisational efficiency.
In addition to her excellent communication skills, Helen possesses a deep understanding of the needs of foreign enterprises in China, gained from her extensive experience in helping assisting them with the establishment of legal entities and providing support for routine and corporate routine and corporate advisory requirements.
Helen’s team at SBA Stone Forest caters to a diverse foreign clientele, ranging from multinational corporations to privately owned enterprises, established SMEs, and entrepreneurial start-ups across various industries.
Qualifications & Appointments
- Certified Mid-level Accountant, Ministry of Finance, China
- Bachelor of Corporate Management, Dongbei University of Finance & Economics, China
- EMBA, Peking University’s Guanghua School of Management
- PMP Certification